What We Stand For

CoolTowel wasn't built in a boardroom. It was built by a teenager who got frustrated, went looking for a solution, and decided to make one. These are the things we care about.

Shop CoolTowel

Our Core Values

CoolTowel was built on a simple belief: performance should be practical, and innovation should solve real problems.

Heat should not be a privilege to escape.

For some people, overheating is not just uncomfortable - it is dangerous. We are promptly looking to donate CoolTowels and a portion of profits to people suffering from heat-related illness and to communities in hot climates who cannot afford relief. If CoolTowel helps people, it should help everyone it can.

We think about what we leave behind.

CoolTowel is reusable by design — one towel replaces hundreds of single-use alternatives. Our packaging is fully recyclable. We are not where we want to be yet on materials, but we are actively working towards manufacturing from recycled resources. We will be honest about where we are on that journey rather than pretending we are already there.

We get it to you fast.

UK orders are delivered within 1 to 3 working days. International orders within 7 days. You can rest easy knowing you're CoolTowel will be with you promptly.

We only sell things that work.

If it did not cool people down, we would not sell it. Simple as that. CoolTowel exists because it genuinely does what it says. Every product we ever add to this brand will be held to the same standard.

We stand behind every order.

If something goes wrong, we fix it. No runaround, no ignored emails. You spent your money with us and that means something.

We are real people.

This is not a faceless company. Harrison started this at 16, his dad runs operations, and his friends still help pack orders on busy days. When you buy a CoolTowel, someone who cares about the brand packed it.

Communities

Sports & Events

Children & Families

Global Partners

Communities

Sports & Events

Children & Families

Global Partners

Donate For Charity

So far CoolTowel has helped 20,000 people beat the heat and we've only just started.

Vision for the Brand

To be a purpose-driven brand that cools the world and inspires positivity.

GIVE BACK

Heat is dangerous for a lot of people and not everyone can do something about it. We are looking to donate CoolTowels and a portion of profits directly to people suffering from heat-related illness and to communities in hot climates who need relief most. Every sale will contribute to that.

SUSTAINABILITY

CoolTowel is designed to be used hundreds of times, not thrown away after a summer. Our packaging is fully recyclable. We are not yet manufacturing from recycled materials but we are actively working on it and we will say so plainly rather than greenwash our way through it.

MISSION

Harrison built CoolTowel because overheating was costing him on the squash court. It turns out it was costing a lot of other people a lot more than that. The mission is simple: build something that genuinely helps people stay cool, make it accessible, and keep improving it.

INNOVATION

We are not interested in adding features for the sake of it. New colours, better materials, improved durability — every change we make has to make the product work better or last longer. If it does not, it does not ship.